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“At most of the events was a company called My Home in Israel, brought along to showcase available properties in both Israel and the Palestinian territories it occupies: multiple units in a building near Givat HaMatos in East Jerusalem, townhouses in near Ari’el University in the heart of the West Bank, and a five-bedroom villa with a pool in the luxury enclave of Efrat south of Bethlehem. The latter apparently ‘transcends mere housing; it embodies architectural brilliance. Conceived by the esteemed architects at Shahar Ben Hamo, this project graces the slopes of Fig Hill, promising a setting of unrivaled serenity.’”